promote your affiliate link. In this week's blog we’ll cover several options and discuss the
merits of each method.
1. Direct Links via PPC Advertising
If you use PPC advertising, your PPC advertising should be SEO(search engine optimized) and target keywords . You can embed your affiliate link to the ad and send the
prospect directly to the merchant’s site. This is a really lazy thing to do
though. You might make a few sales, but it’s far better to approach the process
as outlined in tactic #2.
2. Linking to Your 'Affiliate Enhanced' page via PPC's
Place ads for your target keywords and direct the prospects to your capture
page created with our AffiliateEnhancer software - Greet them with an invitation
to subscribe to your newsletter or to download a special report. This is
**Vital** because once you’ve collected a prospect’s email address, they are
yours to market to on a repeat basis.
3. Build Content Focused Sites
This approach aims for long term traffic through search engine optimization.
You’ll need to publish content related to the type of product you’re trying to
sell. Searchers will be drawn in by informative articles. You’re affiliate links will
be sprinkled discreetly across the site.
4. Advertise in E-Zines
This is a good method to use if you can find targeted lists for your product. Ezine
ads can be purchased in most cases, and in other cases you can snatch
them up for free by bartering with the list owner. Remember, rather than link
directly to the affiliate site use your Affiliate Enhanced page to capture
subscribers and build your list. Not only will this allow you to follow up and
convert more sale (for free) but it will also enable you to shield your affiliate
link.
5. Purchase text link or banner advertising on high traffic sites This type of
advertising isn’t quite as popular as it used to be. It is most effective when you
can find high traffic sites for smaller niche subjects. These sites tend to focus
heavily on content and run only a handful of ads on site. Space is limited and
rates are likely to be at a premium.
Beating the Odds
This will be a cold, hard dose of truth, but you need to know the facts. The
majority of people who go into affiliate marketing fail to break even. Some
people will earn thousands in this business, while others will struggle to
generate even a few hundred in sales per month.
Affiliate marketing is very competitive and cut-throat. You’ve got to stay on
your toes to win in this game. While I can’t guarantee your success, I can
provide you with some fundamental knowledge that just might help you beat
the odds.
Get ready to learn how to play hardball with the super affiliates.
#1: Never Stop Searching for Profitable Keywords
Successful affiliates are never satisfied with the status quo. Even if you endured
hours sweat producing research to find your target keywords, keep on
searching out new ones and adding them to your list.
#2: Become Obsessed with Testing and Tracking
If you aren’t testing and tracking absolutely everything – and I mean everything
from your keywords, your ppc ads, your web site copy and any thing else you
can think of to test/track, the odds are stacked against you.
Successful affiliates are maniacal about testing and tracking every detail of their
campaigns. They are details oriented and use all of their collected data to refine
their entire system on a day to day basis.
You might want to take a look at an amazing software tool called
#3: Innovate and Update Constantly
Keep your approach fresh by testing new conversion tactics. If you rely on PPC
engines for advertising, start throwing in e-zine advertising into the mix. If that
doesn’t produce the desired results, investigate banner ads, classified ads,
message boards, offline media and anything else you can think of to get your
message across.
Don’t rely on one conversion channel. If you send your prospects direct to the
merchant, change up your campaign and start sending leads to your special
capture page created with our Affiliate Enhancer software and start collecting
email addresses. Experiment with your content and your web copy. Try out
different headlines. Never settle for the familiar. Tweak everything until you’ve
squeezed the maximum conversion power out of it.
#4: Pay Attention to the Industry and Communicate with Other
Affiliates
The world of affiliate marketing changes every day. There is always a new
tactic to implement, a change in the rules at one advertising service or another,
a serious technology failure at one of your merchant’s sites and so on.
Even though affiliate marketers are rabidly competitive group, they are also
quite helpful and willing to trade information and tips with one another.Well that is all for this week.
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