Monday, January 30, 2012

Are You Leaving Money On The Table By Using Direct Affiliate Links?

Affiliate Marketing Tips – What Your Link Looks Like Affects Conversion

A guest blog:

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As affiliate marketers we’re all about conversion. After all, that’s how we make our money, by converting visitors and readers into buyers. There’s one little thing you may be missing that’s an easy fix and can have a huge impact on the amount of sales you make. Do you know what it is?
If you are guessing the way your link looks, you’re absolutely right.
Cleaner Looking Links Will Result In A Better Click-Through Rate
I did some testing recently. I created two test versions of a page promoting a clickbank product. One had the new default clickbank link, which was a combination of letters, numbers and dashes that didn’t really make any sense. Go to the clickbank market place and create any hoplink to see what I’m talking about.
The other was a redirected version of the same affiliate link that was my domain name followed by the name of the product (i.e. [http://www.somedomain.dom/productname/]).
In both cases the actual anchor text was the same (the product name).
After running the test until 2000 visitors came to each page, I compared the results.
The page with the redirected link generated 3 times as many clickthroughs to the affiliate product page than the “unhidden” link.
What was even more surprising was conversion rate. The page with the cloaked link was converting into sales at 2.4% while the uncloaked version only converted at .7% – pretty big difference.
Remember that the visitor would only see the actual link if they looked at bar at the bottom of their browser while hovering with their mouse over the link. I’m sure the difference in both click-through rate and conversion would have been much more significant if I had used the direct link (like I would have in an email message for example).
I believe the reason for this difference in conversion lays in the trust factor. An ugly affiliate link with funky characters and symbols just looks fishy while a pretty affiliate link with your domain name as part of the link just looks a lot more trustworthy.
For more tips like these delivered to your email inbox each week along with daily tasks that will help you grow you affiliate income , join Susanne’s Daily Affiliate Tasks at http://www.DailyAffiliateTasks.com

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Monday, January 23, 2012

Profiting from Error and Thank You Pages

Two Hidden Pages on Your Website That Can Bring in Huge Affiliate Commissions

A guest blog:

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You have some pages on your website right now that could bring in a nice and steady flow of affiliate commissions but chances are you’re not taking advantage of them. Let me show you how to turn those pages into money making machines that work 24/7 for you.
Thank You Pages
One of the pages I am referring to are the thank you page you send customers or subscribers to after they sign up for your newsletter or buy a product from you. You have already impressed these people enough to at least get them to give you their email address. Now is the perfect time to make them an offer.
Look through the various affiliate promotions you have on your site and pick the one that seems to convert the best and include it in your page.
On a thank you or download page for customers, I usually add it toward the bottom after the actual download link. On a newsletter signup thank you page, I tend to just thank them for signing up, then make the offer and give them the download link for any freebie they are getting as a “thanks for signing” up at the end.
Error Pages
The second page is your 404 error page (or any other error page for that matter). People will always mistype urls or link to pages on your website that don’t exist. In short, visitors will end up on your error pages so you might as well take advantage of it.
Again, look through your affiliate promotions and find the one with the most general appeal. Create a custom “Sorry this page couldn’t be found” message, and then transition into your offer.
With both error and thank you pages, set them and forget them. Go work on your site, write some articles or play with the kids. Both of those “hidden” pages will be working for you for added commissions.
For more tips like these delivered to your email inbox each week along with daily tasks that will help you grow you affiliate income , join Susanne’s Daily Affiliate Tasks at http://www.affiliatenichepacks.com
That is all until next time.
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Friday, January 13, 2012

Don’t Miss These Tips For Bigger Affiliate Checks

A guest blog

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Try the Product
Before you start to promote something as an affiliate, go the extra mile and try the product. You can either ask the owner for a review copy, or just buy it and try it out. Then write an honest review of the product including the good as well as the bad. Your articles, emails and messages will be more convincing if you actually have some personal experience with the product you’re selling.
Diversify  
Don’t focus on promoting just one product. Keep a constant eye on what else is available in your market and try those products out as well. If they are quality items that your readers might be interested in go ahead and promote them as well. People will often buy several similar items if they are interested in a topic or are trying to find a solution for a problem.
Get Better at SEO
Sharpen your SEO skills to get more traffic to your affiliate site. It’s the least expensive form of traffic to your site. Start with the basics of making sure you pick good keywords, and then use those in the title and content of your post. Don’t forget to work on getting more links to point to your pages as well. Spend some time each month to learn some new skills in this area and apply what you are learning.
Follow Up
Let’s face it, not every visitor that comes to your website is ready to buy. Set up an autoresponder to capture their name and email address and follow up regularly. Provide them with good, useful content and build a relationship with your list. Continue to offer affiliate products throughout and if you do your job well, they will buy and do so frequently.
Find Recurring Products
What if I told you there was a way you could make a sale once and then get paid for it month after month. That’s exactly what you can do with affiliate products that offer recurring commissions. Check out things like hosting and membership websites for these types of affiliate paychecks.
Check out the Backend
No, I’m not trying to be funny here. Marketers that know what they are doing have quite a few backend products in place. With a good affiliate offer, you not only make a commission on the first sale, but everything else the marketer upsells your visitor on down the road as well.
Testing
Don’t be afraid to test out other offers. Always be on the lookout for other products in your market that pay decent commissions. You never know when you’ll come across one that pays a better commission or converts better than what you are currently marketing to your list.
Ready to put all this together and grow your affiliate income? Daily Affiliate Tasks make it easy with weekly checklists that show you EXACTLY what you should be working on each day. All it takes is 30 minutes per day!




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